Discover how Batch’d revolutionized their promotional strategy using state-of-the-art screens and efficient remote content updating.
The challenge presented was to install multiple screens across various locations, with a key emphasis on remote content management. You & Me Media and Batch’d needed the capability to update screen content from their respective headquarters. Additionally, the ability to schedule different content at specific times of the day was crucial for executing time-sensitive promotions effectively.
LCD Showcase have been an exceptional partner in enhancing our digital display capabilities. Their innovative solutions have significantly contributed to our retail offering, ensuring we catch the eye of potential customers. We highly recommend LCD Showcase for any business looking to elevate their customer engagement through advanced digital technology.
To address the challenge, LCD Showcase provided a comprehensive solution. A mix of digital signage screens suitable for retail settings and Ultra High Bright Screens for windows were supplied. This careful selection ensured that Batch’d messages remained clear and visible even in direct sunlight.
The screens were equipped with integrated hardware designed to run a full Content Management System (CMS). This feature allowed multiple users to remotely update content from anywhere in the world. Marketing campaigns could be scheduled months in advance, ensuring that the displayed content was consistently relevant and up-to-date.
Given the existing structures and graphics provided by You & Me Media, simple wall brackets were employed to secure and stabilise the screens, ensuring both safety and functionality.
The implemented solution resulted in a seamless and effective digital advertising infrastructure for Batch’d. The multiple screens across diverse locations enabled Batch’d to engage with its audience dynamically. The remote content management feature provided operational efficiency for both You & Me Media and Batch’d, allowing them to update and schedule content with ease.
The Ultra High Bright Screens proved to be a successful choice, ensuring visibility even in challenging lighting conditions. The integration of a robust CMS allowed for strategic planning of marketing campaigns well in advance, contributing to the overall success of Batch’d advertising initiatives.
This case study highlights the collaborative effort between You & Me Media and LCD Showcase in successfully transitioning Batch’d from traditional print to a dynamic and modern digital advertising platform. The strategic selection of screens and the implementation of advanced CMS technology have paved the way for a visually compelling and operationally efficient marketing solution.
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