How to Use Technology to Boost Footfall

How to Use Technology to Boost Footfall

Audio-Visual technology can be used to boost footfall for retail businesses. Read about how.

Whether you have a shop in a high-traffic area, or you are tucked away in a side street, it is often tricky to stand out and get noticed by potential customers. The high street is a very competitive environment and businesses often need to think of innovative ways to entice customers into their store.

One of the biggest challenges for businesses, big and small, is to attract more customers and steer them away from your competitors. To help, we have looked at how you can use technology to boost your store footfall.

Use Digital Signage to Create an Eye-Catching Window Display

Digital signage is a powerful tool to ensure your business stands out from the crowd. In fact, 63% of people report that digital signage catches their attention. You can use this to your advantage to boost footfall.

A high brightness digital display in your store window can be used to display eye-catching promotions, new products or even customer testimonials to passing trade. Digital signage software also gives you the flexibility to display different adverts on a schedule so that you can target certain customers during the day. For example, if you know that you want to run a promotion for football fans, you could run an advert whilst they are walking past your store on their way to the game.

Offering promotions or showing the benefits of new products can increase awareness and boost your footfall. Digital displays have been shown to be more eye-catching than traditional printed posters in shop windows. By increasing your store footfall, you will soon gain a good return on your digital signage solution.

Use Augmented Reality to Show Your Product Range

There is nothing more frustrating for customers than travelling to a store to find that the business does not have what they want in stock. However, businesses can now use augmented reality to show customers all of their product range without even having to have it out on display. If the business does not have the product in stock, the customer will at least be able to see what they product is like before ordering. This will improve the customer experience and, therefore, boost their confidence in the store and increase footfall.

Get Creative with Kiosks to Improve Your Loyalty Plan

Loyalty plans for customers are a great way to ensure they return to store. Businesses can use advertisements at kiosks to entice customers to sign up to a loyalty scheme. Technology can make this process much easier and quicker for customers, therefore, making it more appealing.

Create Consistency

One of the biggest challenges for a large business is to maintain consistency with the marketing. Customers expect to have the same experience in each business site. Therefore, businesses can use centrally controlled digital content to create this brand consistency. Through consistency, customers will feel confident that they will get the same customer experience from each site and visit the store.

There are so many ways to use technology and AV solutions to boost your footfall, whether you use it to catch the eye of passing trade or entice people to sign up to a loyalty scheme.

LCD Showcase supplies digital display solutions in Manchester, Blackburn and the surrounding areas. We manufacture and install all of our AV solutions so that you can be confident that your project is in-hand. If you are looking for a high brightness display with content, interactive kiosks or LED displays speak to our team to discuss how you can use this technology to boost footfall.

Outdoor LED installation

Flexible Financing for Your AV Project

Experience accessible, budget-friendly, state-of-the-art solutions with our finance and leasing options. Eliminate upfront costs and embrace flexibility and affordability for your enterprise.

Why LCD Showcase?

An affordable, quality AV service provider who offer a full spectrum of solutions

Full Service Provider
Receive comprehensive solutions from project planning and installation to after care and training tailored to your needs to ensure a successful project.
Project Managed
You get a dedicated project manager who ensures your project is completed on time and within budget, ensuring your satisfaction with the entire process.
Competitive Pricing
As audio visual manufacturers we offer the best value for your money. Our price guarantee ensures we beat any competitor for any like for like quotation.
Dedicated Experience Centre
See our solutions in person at our dedicated experience centre. Booking a demo gives you the opportunity to ask questions and gain insights from our knowledgeable staff.

Let’s Talk!

We'd love to hear from you! Send us a message using the form below, or email us.

Subscribe to our newsletter to receive product announcements.

By clicking submit below, you consent to LCD Showcase processing your personal information as described in the Privacy Policy.

Get In Touch

Fill in the form and our friendly team will get back to you to gather more details about your needs.

Site Visit & Design

Our team of experts will measure up your project and provide you with a design proposal.


Once we have a design in place, our engineers will arrange a date to deliver and install your project.

Customer Support

When your project is complete, we provide a full service support package.