Advantages of Digital Signage over Traditional Signage

Digital signage has grown so much over recent years that you can no longer walk along the high street without seeing digital displays in shop windows or in stores. The use of digital signage in offices has also grown, with businesses using this technology to inform visitors and staff alike. It seems like a lot of businesses are opting for digital signage over traditional signage but is it worth it? Why invest in digital?

We look at four reasons why digital signage can be best for your business.

With traditional print signage, you must allow time for a Graphic Designer and a printing company to create the posters. However, digital signage gives you the control to design your own content. There are many easy-to-use software tools with templates for you to use to design your own signage. Once you have created the design, you can easily edit and update it to suit your latest deals and information.

One of the main advantages of going digital is that you can respond quickly to feedback, stock levels, footfall and your competition. Whether you are a shop, restaurant or hotel, you can instantly update your digital signage one from central location to respond to changes in your business. For example, you could use the signage to display an end-of-line sale to quickly sell a certain product or if your bar runs out of gin, you could take this off the menu to avoid disappointment. You could even put your changes on a schedule so that you can respond to changes in your customer base. Digital signage gives you great flexibility to keep one step ahead of the competition whilst improving the customer journey.

The major issue with traditional signage is that it just shows one static image so it will lose impact quickly. This is not the case with digital signage. A digital display can be used to show video, social media updates and bright dynamic images. Digital signage can also be interactive so that the customer can control what they see or browse and this can improve the customer journey and increase engagement. You invest in signage to get a return through sales and digital signage is more eye-catching then traditional and so can improve engagement.

Digital signage displays can increase brand awareness through increased engagement. The more often customers see your advertisements in your shop window, the more they will recognise your brand. Also, in a corporate business environment digital signage displays can be used to show information to staff and, therefore, helping to meet internal communication goals.

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